 |
|
|
|
|
|
||||||||||||||||||||||||||||||||||||||||||
 |
|
 |
|||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
|
||||||||||||||||||||||||||||||||||||||||||
|
|
The Work: On message, on budget, on time. Due to compliance with client privacy agreements, I am unable to show my creative work currently in development with a number of healthcare and consumer brands but these will be posted here as soon as client permission is in place. Client: Chiltern Rail Requirement: Advertising Copy
Chiltern Rail felt that its brand was positioned too much towards the concepts of 'local', 'heritage' and 'commuter'. Whilst wishing to stay true to its core market, the client wanted two through-the-line campaigns to increase awareness in Chiltern Rail's new high speed London - Birmingham service, plus the major innovations in infrastructure and technology made as a result of its ownership by Deutsche Bahn. FST and Steffen Collings' solution was to create bridging campaigns which linked the warmth and tradition of Great Western Rail with the style and comfort of 21st Century rail travel. View the full campaign for this client Client: Valesca Borlase Requirement: Digital Copy
The client is a well established alternative healthcare practitioner whose clinic addresses both physical and emotional complaints. Valesca wanted the web copy to establish a comprehensive picture of her skills and treatments in a web atmosphere of calm professionalism. The client was targeting both AB1 patients who were already open to complementary medicine as well as those new to such treatments. While SEO techniques were important, the client wished primarily to use the site as a targeted introduction to a specific audience. Read the full copy for this client Client: Teaching Awards Campaign Strap: Raise your hands for the best.
The Teaching Awards recognise outstanding people in education and rewards those who change lives for the better. Outstanding work goes on in schools everyday and the Teaching Awards provide the opportunity for people to shout about it. The brief for the campaign asked Steffen Collings and AKD to:
Client: Riverlights Strap: Heat of the city. Cool of the river.
RiverLights is a £100 million residential and business development on the banks of the Derwent in the heart of Derby. It is a major element in a £2 billion city wide scheme that will see Derby transformed into a major European city of culture and hi-tec industry. I was the lead copywriter for design agency Trafalgar Media who is running the marketing campaign for the residential aspect of River Lights. I was responsible for naming the two residential apartment blocks, for the banner straplines and brochure long copy:
Read the full copy for this client Client: Simply Run Strap: In your stride / Where the fat comes to die.
Simply Run - a subsidiary company of Knight Health - is a new web based sportswear business specialising in high quality running gear and timing technology. The client wanted bold, edgy homepage copy to grab the attention of the web browser in an increasingly competitive market. Testimonial: "In my fiercely competitive on-line business I needed strong web copy that not only encouraged customers into the site shop but got them to stay. I felt strongly that I needed top drawer web copy to achieve this in minimum word count. Steffen Collings answered this brief with creativity and engagement. And my visitor numbers have gone up accordingly." David Knight, Managing Director, Knight Health Read the full copy for this client Client: St Mary's Church Strap: Son et Lumiere: Shining a light down 800 years of history
The show was a sell out. |
|||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|
 |
|||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||
One of those lovely briefs this. The client, a freelance theatre producer specialising in outdoor and site specific events, required headline copy that would both explain this unusual 'sound and light' show to the target audience as well as captivate its spirit. The solution was to link the explanation with the spirit.